HARMONI FOUR / ESPRI FOUR

These programs coupled with our database service makes it easy to explore and see relationships in your consumer survey data - even across multiple surveys or data sets. For example, easily see how marketing spend impacts key measures of brand health for products from both you and your competitors.

HARMONI balances rich functionality with ease of use, encouraging exploration and discovery with an array of charts, many specific to visualising consumer research data. Used by thousands of researchers and marketers in over 100 countries HARMONI has had more than two decades of development.

Features of HARMONI FOUR and ESPRI FOUR

Multidimensional data views
Have the ability to explore several dimensions (questions and themes) for a more insightful view of your results - beyond the limitations of cross-tabs, where questionnaire results are typically reported in isolation.
Single-click autographing
Infotools Autographing technology saves you time by changing the view from tables to graphs. See relationships visually with a single-click.
Customise your display
See results as numbers, percentages, unweighted numbers, indexes, differences and more. Colour coding options provide visual cues for significant differences.
On-the-fly filtering
Drill down into your analyses using any combination of demographic or attitudinal variables. Filtered results are displayed immediately - with no need do another data run.
Easy sharing with other programs
Quickly share your analyses with others by a single click export to Microsoft Excel or PowerPoint, or export as an HTML file.
Advanced Functionality
Visualise brand relationships through correspondence analysis, creating your own target group, running segmentation (ESPRI), forecasting, profiling and linking TVCs media and marketing plans, to name a few.

For more information on our FOUR generation programs please click here