In an industry as competitive as CPG, time is money. This case study details how Coca-Cola made substantial productivity improvements that resulted in a 98% reduction in reporting times.
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Coca-Cola tracks consumers’ relationships and consumption of their brands and categories in over
Advertisers need fast results on their advertising effectiveness, and this Infotools client is no exception. With multiple overlapping survey waves, ad trackers require specialists like Infotools who have the process and tools to deliver on the what and the why. This infographic shows our fast-turnaround advertising research process.
Infotools was asked to help the client simplify information–sharing amongst outlets and remote of
The client needed experts in consumer research methodology in order to understand their customers
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